Franchise Frequently Asked Questions
Learn about the model, training, investment, and next steps. Full details are provided in the Franchise Disclosure Document.
Is Rock Fitness Tribe available for franchising?
Yes. Rock Fitness Tribe has been franchising since 2025 and is actively seeking qualified owner-operators to bring the model to their own community.
What is the Rock Fitness Tribe business model?
Rock Fitness Tribe combines 24/7 gym access with RockFit Elite Training, customized Group Personal Training built on individualized programming. The model is designed to drive both member convenience and long-term retention.
Who founded Rock Fitness Tribe?
Rock Fitness Tribe was founded in 2010 by Marilyn Hoyt, a disabled Army veteran and cancer survivor, with a mission built around building strong bodies, confident minds, and purposeful lives.
What are Rock Fitness Tribe's core values?
Community, Purpose, and Educating. Rock Fitness Tribe operates like a fitness family, treats every program and connection as meaningful, and equips members with knowledge they can use for life.
What do I offer members as a Rock Fitness Tribe franchisee?
Franchisees offer Standard Memberships with 24/7 access, and RockFit Elite Training, individualized Group Personal Training programs designed for results and retention.
What technology and systems are included?
Franchisees receive access to Rock Fitness Tribe's proprietary technology platform for membership management, billing, and marketing, including built-in lead generation and sales pipeline support.
What security and facility requirements are there?
Locations are required to maintain a secure, camera-monitored 24/7 access system for member entry.
What training and support does Rock Fitness Tribe provide?
Initial training includes 10 hours of classroom instruction plus 40 hours of on-the-job training, covering brand orientation, services, permits and compliance, billing and collections, bookkeeping, and marketing. Ongoing support includes corporate guidance, system onboarding, marketing campaign support, and continued mentorship.
What is the investment required to open a Rock Fitness Tribe franchise?
The estimated initial investment ranges from $161,250 to $369,300, including the franchise fee, build-out, equipment, opening marketing, and three months of additional operating funds. This includes a $40,000 franchise fee; further details are available in Item 7 of the Franchise Disclosure Document.
What insurance is required?
Franchisees must carry General Liability insurance, Business Property coverage, and Workers' Compensation as required by law. Specific minimum coverage amounts are detailed in the Franchise Disclosure Document.
What kind of person thrives as a Rock Fitness Tribe franchisee?
People-first leaders who are coachable, community-minded, and service-oriented. A fitness certification, personal or through a certified partner, and CPR certification are preferred. Both owner-operator and semi-absentee ownership models are viable with qualified staff in place.
How do I start the franchise process with Rock Fitness Tribe?
Prospective franchisees can request the Franchise Disclosure Document (FDD), schedule an intro call, review territory availability, and apply to begin the approval process. Contact Rock Fitness Tribe at franchise@rockfitnesstribe.com.
Where can I learn more about Rock Fitness Tribe?
Visit rockfitnesstribe.com to learn more about franchise opportunities, membership options, and the Rock Fitness Tribe model.
Franchising information: This franchising information is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. Certain states regulate the offer and sale of franchises. If you are a resident of one of these states, Rock Fitness Tribe will not offer or sell you a franchise unless and until it has complied with the applicable presale filing, registration, and disclosure requirements in your state.
A real community culture, not a transactional gym experience.
